Tuesday, May 19, 2020
Personal Essay on Why I Vote
Personal Essay on Why I Vote Why Do I Vote? As far as politics is concerned, society falls into two categories ââ¬â those who partake in it and those who donââ¬â¢t. As for me, I am not the one to go to meetings, become a member of some party, or argue with other people for my beliefs. At the same time, I belong to the group that chooses to take part in the political life of the country. Why is it so? I will explain. Being an active person, I always try to be aware of the most essential events going on in my country, and if something huge happens, I prefer not to be a distant observer. At the same time, I am not that interested in politics as to risk my life for it and spoil relations with people. The majority of time I am in neutral position, still keeping an eye on what is going on, but I always partake in such events as elections and polls. Thus, I consider myself to be a peaceful and full-fledged society member. Some people donââ¬â¢t like to vote, as they think that their opinion doesnââ¬â¢t bother anyone. But to my mind, they just have problems with self-esteem, and nothing more. Of course, I am just one of millions of people who are living in this country and voting, but I know that I can make a difference and that my vote is a part of it. Every time I go to elections and choose the candidate or party that, to my mind, is the most honest and suitable for the given position. And I think that I behave in the right way. I feel that my vote makes a difference for me, which is the most important, to my mind.
Black Women Need Help Too ! - 946 Words
Black Women Need Help Too! ââ¬Å"Black woman are raised to epitomize ââ¬Å"strong black womenâ⬠in the most exemplary fashion possible, and faithfully to remain one without pause or rest until the grim reaper relieved us of the burdens of our mortality. This is a slight exaggeration of course, but the point I am trying to make is that there is this notion that black women should have everything in order all the time. This is not always the case. Research shows that 72% of black children are born to single mothers. Black women also hold a large lead over black men in almost every facet of higher education. According to scholars, ââ¬Å"black women currently earn about two-thirds of all African- American bachelors degree awards, 70% of all masters degree and more than 60% of all doctorates. Isnââ¬â¢t that ironic? Black women makes up majority of single parent homes, but also obtain the most degrees in higher education. However, there is not enough light being shun on th e idea of black women being ââ¬Å"super womanâ⬠also have a negative connotation. For example, the ratio of girls to boys at Hampton University are completely disproportionate. Hampton University is made up of approximately 70% girls and 30% males. I have surveyed 100 students regarding the aid that they are receiving. The 100 students were comprised of 50 males and 50 girls with stellar academia. More than half of the males stated they are receiving some scholarship to attend Hampton, and as for the females they are payingShow MoreRelatedWhy Is It So Hard For See Black And Blue?1029 Words à |à 5 Pagesbeautiful gown, you see the large blue bruise around her eye and her all too obvious busted lip. On further inspection, you see the rest of the bruises that litter her legs like a Dalmatian. The ad prominently states Why is it so hard to see black and blue?. Of course you see her amazing dress, but the violence is usually something that is never seen. She looks out to the viewer in this blank stare, as if she s begging us to help her. The background is desolate gray and bare. It is probably how sheRead MoreDifferences Between Men And Women, And The Classism And Privileges Between White And Black People908 Words à |à 4 PagesDestiny, a black girl, always talks about how much trouble she got into during high school. She received many detentions and suspensions just because she likes to speak what is on her mind. She admits that she may have gone a little too far at times, but sometimes it just was not fair for the things she was being punished for. During middle school, she found a program called Whyld Girls. This program helps girls in poverty to be more aware of their surroundings. Destiny learned about birth controlRead MoreThe Black Beauty Myth By Sirena Riley1251 Words à |à 6 Pages The author of ââ¬Å"The Black Beauty Mythâ⬠Sirena Riley has encountered multiple experiences concerning body image throughout her life. At a young age, she started to feel the pressure to have a perfect body. The struggle of making herself perfect ultimately lead to eating disorders for instance, bulimia and compulsive exercising. In her journey from a young age to her college years she has learned better ways to deal with negative body image through therapy. In her article, she states ââ¬Å"I was in threeRead MoreThe Objectification Of Black Women1378 Words à |à 6 PagesThe Objectification of Black Women ââ¬Å"No other group in America has so had their identity socialized out of existence as have Black womenâ⬠¦ when Black people are talked about the focus tends to be on Black men; and when women are talked about the focus tends to be on white women.â⬠- Bell Hooks Imagine not being in total control of your own life, having someone else tell you what you can and cannot do. Being a prisoner and constantly being policed everyday and every second in a world that does not wantRead MoreAnalysis Of The Poem Sister Outsider 1709 Words à |à 7 Pagesthe many faces of systematic oppression, in order to become whole. Written throughout the lifespan of her life, what Audre Lorde has written was not just for herself but rather for other women who can and do relate to her and the struggles that she faced. Lorde bases a lot of her writings on who she is: a black woman, lesbian identified woman, a feminist, and mother of two; and what she had experienced throughout her life. She allows her experiences and struggles to be open dialogue to address issuesRead MoreStereotypes And Film Stereotypes1311 Words à |à 6 Pagesrelates to stereotypes is Think Like a Man. Think Like a Man is about four women who are at their wits end with dead road relationships. Wh en the women discover Steve Harveyââ¬â¢s book, Think Like a Man, they began turning their relationships around. It becomes short lived when the guys figure out they have been betrayed by the secrets of the book. I chose this film because itââ¬â¢s full of stereotypes from single moms to white people, black people, divorcees, and many more. According to (Macrae, Stangor, andRead MoreReligion And Public Life : Early Traditions Of Black Religious Women s Activism882 Words à |à 4 PagesBoth of these extraordinary women barley came from anything but made it their business to cause change for generations to come. A black womanââ¬â¢s come up is a true lesson for others. Just as our mothers tried their hardest to prevent us from making the same mistakes, activism follows those same principles all while incorporating the lessons learned from the struggles as a community. The roots of a black womanââ¬â¢s struggle heightens the sole reasons why she bends over backwards for herself and her communityRead MoreThe Help by Kathryn Stockett Essay1574 Words à |à 7 PagesThe Help The book , The Help by Kathryn Stockett, is about a women named Aibileen who is a black maid. She is taking care of her 17th white baby now. She works for a woman named Miss Leefolt. Aibileen has never disobeyed an order in her life and never intends to do so. Her friend Minny is the exact opposite. When she is around her boss, she has to hold herself back from sassing them all the time. Skeeter Phelan is different than the rest of the white ladies. She thinks that blacks arenââ¬â¢t all thatRead MoreThe Approaching Obsolescence Of Housework Summary1323 Words à |à 6 PagesDavis addresses on the liberation of women from their socially regarded functions in society. She explores the idea of capitalist critique and feminism, and she argues that housework is annoying as much as it is disempowering women in the society and women need to be released and discharged from these duties (Angela, 2011). Angelas unique perspective on womens roles as housewives and history of house works giv es us a clear perspective on the plight of women in society. The article shares a differentRead MoreResponsibility And The Black Artist1654 Words à |à 7 Pages Responsibility and The Black Artist In Blueprint for Negro Writing, Richard Wright makes the argument that all black artists have a social and moral responsibility to use their art to improving and uplifting African Americans and their culture. Wright believed that black artists should use their work to advocate for their race and to help address social issues and make changes for the better. Wright also believed that black artists were too caught up in trying to appeal to white audiences. Wright
Wednesday, May 6, 2020
The Media s Influence On Society - 1462 Words
The media s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the massesâ⬠(Ruddy, 2002). Malcolm X, a prominent African American human rights activist, strongly believed that the media played a vital role in how they make society perceive events and people. An issue that is present, historically and currently, is media contributing to racism. When news is reported involving certain races, stories are sometimes distorted in a way that creates a negative perception of that race. In result, societyââ¬â¢s stereotypes, assumptions, biasââ¬â¢ and beliefs can be altered. Further, media reaches masses of people through a multitude of outlets. For instance, radio, television, advertisement, internet, and social media are all mediums that can depict a race poorly given the opportunity. Through an analysis of specific instances throughout history, it will be clear to see that Malcolm X was able to identify an unfavorable power the media has. All in all, media has the capability to foster bias and also misrepresent races involved with public news in order to create an image they favor to be shown to society. The first instance of racism in the media to be discussed involves the Jamaican race. According to a study done by Henry Frances and Carol Tator of York University, in April of 1994, three black men broke into a cafe and demanded money from the patrons. TheShow MoreRelatedMedia s Influence On Society1454 Words à |à 6 PagesThe Mediaââ¬â¢s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim ââ¬Å"so-and-so has celluliteâ⬠or ââ¬Å"so and so is too thinâ⬠. Popular reality stars like Nicole Polizzi (otherwise known as ââ¬Å"Snookiâ⬠) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodiesRead MoreMedia s Influence On Society1269 Words à |à 6 Pages The media is full of countless things, it has completely changed the world and is now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etcâ⬠¦ working their way into our everyday lives it is impossible to live without the media today. Along with it being persuasive, informational and a great source for entertainment it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240) and though someRead MoreMedia s Influence On Society1256 Words à |à 6 PagesThe media are full of countless things, they have completely changed the world we live in and are now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etcâ⬠¦ working their way into our everyday lives it is almost impossible to live without the media. Along with it being persuasive, informative and a great source for entertainment, it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240)Read MoreMedia s Influence On Society1293 Words à |à 6 PagesMedia is a major contributor of how social groups are perceived in todayââ¬â¢s society. Mediais around us every day almost all day, and it constantly sends messages about the worldââ¬â¢s environment. There are many indicators shown pertaining to how media really af fects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting mediaRead MoreMedia s Influence On Society Essay1250 Words à |à 5 Pagescapitalist society the United States has developed a media centered culture. Society has been influenced tremendously by mass media it seems as if it has become a necessity in life. Nine DVDs worth of data per person every day is the amount of all media delivered to consumers whether it be visual or auditorial on a daily basis. As consumers and technology develop that number will continue to increase because of the multi-tasking abilities that will be created (Zverina 13). The hold media has on societyRead MoreThe Media s Influence On Society1654 Words à |à 7 PagesMass media is perhaps the most powerful tool in the world for creating, changing or perpetuating societyâ⠬â¢s ideas about an issue or group of people. It works both blatantly and subconsciously by deciding which issues are important, how to frame those issues, who to show as affected by them, and, increasingly, providing personal commentaries on the matters at hand. Because the majority of media outlets are owned by corporations dominated by white heterosexual men, many minorities are portrayed in waysRead MoreMedia s Influence On Society1475 Words à |à 6 PagesMass media has affected our view as a society on social class and what defines oneââ¬â¢s social class. Throughout this article called ââ¬Å"Making Class Invisibleâ⬠by Gregory Mantsios, we evaluate the influence media has on our society and as Mr. Mantsios states how ââ¬Å"media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilitiesâ⬠(para. 1). Our social class determines wh atRead MoreThe Media s Influence On Society1560 Words à |à 7 Pagesare. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks donââ¬â¢t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. Itââ¬â¢s because the media promotes a certain body image as being beautiful, and itââ¬â¢sRead MoreThe Media s Influence On Society1416 Words à |à 6 Pagesââ¬Å"The media s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the [people]â⬠(Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individualââ¬â¢s decisions. They can controlRead MoreThe Media s Influence On Society2776 Words à |à 12 Pagessee many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade peopleââ¬â¢s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of peopleââ¬â¢s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to
Literature About China s Rise Of East Asia Varies Across...
Literature about Chinaââ¬â¢s rise in East Asia varies along International Relations (IR) Theory methodologies, Think Tank papers, Government research, and media coverage. This literature review covers a period between 2000 and 2009 that establishes a baseline interaction, or ââ¬Ëbeforeââ¬â¢ (George and Bennett 2005, 166) outcome, among and between the key actors under investigation in this study. Use later in this predictive study, content post-2009 serves to judge a change in interaction. Many well-informed accounts exist on Chinaââ¬â¢s rise. Aside from IR methodologies, research tools use in the subsequent literature includes scenario, structured, focus comparison, and counterfactual methods. For Chinaââ¬â¢s rise, in general, the published studies agreed the outlook for trade was high, the ââ¬Ëhub and spokeââ¬â¢ alliance purpose questioned, and a prospect of war was low. IR Debates Within the IR field of study, the debate about Chinaââ¬â¢s rise offers divergent viewpoints. For example, the opposing views between Offensive Realist Mearsheimer, and eclectic arguments by Kang. In a 2003 article, ââ¬Å"Getting Asia Wrong,â⬠Kang responds directly to Offensive Realist claims by Mearsheimer in 2001, The Tragedy of Great Power Politics. Opposing the central assumption that Asian states would resist China, other states as per Kang, are not balancing China, rather are climbing on Chinaââ¬â¢s bandwagon. In response to Kang, Mearsheimer (2006) in ââ¬Å"Chinaââ¬â¢s Unpeaceful Rise,â⬠asserts actors like Japan, South Korea,Show MoreRelatedForeign Aid and Economic Growth in the Developing Countries - a Cross-Country Empirical Analysis12252 Words à |à 50 Pagesquestion which has drawn the attention of many scholars over time. Papanek (1972) finds a positive relation between aid and growth. Fayissa and El-Kaissy (1999) show that aid positively affects economic growth in developing countries. Singh (1985) also finds evidence that foreign aid has positive and strong effects on growth when state intervention is not included. Snyder (1993) shows a positive relation between aid and growth when taking country size into account. Burnside and Dollar (1997) claimRead MoreUnity in Diversity4053 Words à |à 17 PagesIndia, its unique geography and the absorption of customs, traditions and ideas from some of its neighbours as well as by preserving its ancient heritages, which were formed during the Indus Valley Civilization and evolved further during the Vedic age, rise and decline of Buddhism, Golden age, Muslim conquests and European colonization. India does not have a strong uniform national culture. Indias great diversity of cultural practices, languages, customs, and traditions are examples of this unique co-minglingRead MoreCultural Difference11630 Words à |à 47 PagesChapter 11 Cultural Characteristics and Effective Business in China Maria Fernanda Pargana Ilhà ©u ISEG/UTL, PORTUGAL Abstract For firms in the international market the cultural characteristics of host country societies, where their managers are going to deal and work, must be learned, absorbed and adopted. A personââ¬â¢s perception of market needs is framed by his or her own cultural experience. More than factual knowledge of Chinese culture the interpretative knowledge is very important and difficultRead MoreRise of Brics Economy and Its Impact on Global Stock Markets9547 Words à |à 39 PagesIRACST ââ¬â International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319ââ¬â2828 Vol. 2, No.1, February 2013 Rise of BRICS Economy and its Impact on Global Stock Markets Naganathan Venkatesh Research Scholar, NITTTR, Chennai, India Abstract The world is changing and becoming increasingly multipolar due to the emergence of China, India, Russia, Brazil and South Africa forming so called BRICS. The global influence of America is fading out due to the recent decline in their stockRead MoreWater as a Source of Future Conflict in Sa26984 Words à |à 108 Pagescountries that cannot meet peopleââ¬â¢s daily basis needs. South Asia is a region of water abundance and scarcity. ââ¬Å"Issues concerning water allotment are the basic strategic distress over the state relations billion people will beâ⬠(Kshatri 2004, 4). 2. The melted snow of the Himalayas plays an important role in Water Resources of South Asia, which are shared by India, Pakistan, Bangladesh, Nepal and Bhutan via several international rivers. South Asia (SA) is facing deficit of; useable water for the existingRead MorePoverty in Thailand12606 Words à |à 51 PagesRESEARCHDEPARTMENT Anil B. Deolalikar April 2002 Asian Development Bank ERD Working Paper No. 8 POVERTY, GROWTH, AND INEQUALITY IN THAILAND Anil B. Deolalikar April 2002 Anil Deolalikar is Professor of Economics and of International Studies at the University of Washington. This paper stems from RETA 5923: Pro-poor Growth and Institutional Constraints to Poverty Reduction in DMCs. The views expressed in the paper are those of the author and do not necessarily reflect the viewRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 PagesHuman Rights in the International Systems of Law in the Twentieth Century â⬠¢ Jean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence â⬠¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History â⬠¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective â⬠¢ Gabrielle Hecht and Paul N. Edwards 271 8 A Century of Environmental Transitions â⬠¢ Richard P. Tucker 315 About the Contributors Read MoreSummary : Tigress 10460 Words à |à 42 Pagestigris Binomial name Panthera tigris (Linnaeus, 1758) Subspecies P. t. tigris P. t. corbetti P. t. jacksoni P. t. sumatrae P. t. altaica P. t. amoyensis â⬠P. t. virgata â⬠P. t. balica â⬠P. t. sondaica â⬠P. t. trinilensis Tiger map.jpg Tiger s historic range in about 1850 (pale yellow) and in 2006 (in green).[2] Synonyms Felis tigris Linnaeus, 1758[3] Tigris striatus Severtzov, 1858 Tigris regalis Gray, 1867 The tiger (Panthera tigris) is the largest cat species, reaching a total body length of up toRead MoreGender Marginalization5547 Words à |à 23 Pagesterm marginalization describes the overt actions or tendencies of human societies, where people who they perceive to undesirabile, or without useful fkction are excluded, i.e., marginalized. The people who are marginalized are outside the existing s y s t e r ~ protection and integration. This limits their of opportunities and means for survival. The term has been defined in the following ways: 48 Peter Leonard defines m a r d i t y as, . ..being outside the mainstreamof productive activity andlorRead MoreSelected Topics24764 Words à |à 100 PagesOrdinary Least Square (OLS) is conducted to empirically investigate the determinants of quantity demanded of any product. Model: Qd=f (P, I, PR, T, PE, N) The Theory says: Qd=f (P, I, PR, T, PE, N) -, +/-, +/-,+, +, + N/I, S/C Data: Qd is quantity demanded of the good and service, P is price of the good and service, I is consumerââ¬â¢s income per capita, PR is price of the related goods and services, T is taste patterns of consumers, PE is expected price of the good in some
Marketing Strategy in Emerging Markets A Conceptual Framework
Question: Describe about the Marketing Strategy in Emerging Markets for A Conceptual Framework? Answer: Executive Summary (KONE Plc.) This is a strategic Analysis of KONE Plc., which is one of the best Elevators and Escalators Company and currently is in the top four EE companies. This report summarizes the core competencies of the company and does a competitive analysis of the company. KONE is very much focused on its customers and believes in providing value to its customers. It also focuses on Employee Management (KONE Corporation, 2014). KONE wants to achieve and EBIT rate of 16% and wants to move faster than the market and thus this paper analyzes KONEs strategic approach as well as analyzes its strengths. Weaknesses, opportunities and threats in order to provide a strategy to utilize the strengths and opportunities and overcome the weaknesses and the threats. Mission Statement and Corporate Objectives of KONE KONE is one of the largest escalators and elevators building and services company in the world, which has been providing world-class elevators and escalators, automatic doors etc. to the world. KONE mainly focuses on providing its customers with the best People Flow experience that is to deliver solutions, which help people in moving swiftly, quickly and safely without having to wait for long durations (KONE Distributors, 2014). Thus it aims at making the lives of people easier with the increasing urbanization throughout the world. Talking about the company objectives, as mentioned earlier, the company aims at providing the best people flow experience. The company tries to understand its customers needs and tries to provide them with the best of the services with this understanding. The company mainly aims at achieving four major targets as mentioned below: Providing best experience to its users and customers.Serve all of its loyal customersMaking KONE a great place to work with.Making profits in the industry. When talking about KONEs financial objectives, KONE is planning to grow at a rate faster than the rest of the escalator and elevator market and wants to achieve a 16% EBIT rate. The company as mentioned in the previous statement wants to grow faster than the rest of the market and it will do so by focusing on the market positioning and the pricing of its products and the services it provides (KONE Corporation, 2014). The company also aims at the absolute EBIT growth over a longer period of time and wants to attain an EBIT rate of 16%. KONE is also planning in improved capital working rotation that in turn will increase the cash flow to KONE. Thus KONE wants to develop rapidly and increase profits but also wants its customer to get the best of the experiences. III. External Analysis KONE is spread throughout the world. In the early 90s it was still in the Europe and the Americas but with the expansion of the company and the increasing globalization as well as the increasing competition in the home markets, KONE started expanding its business and global presence by opening its RD centers and development site in the Asian market, mainly India and China by partnering with Toshiba (Feldmann and Olhager, 2008). As of now KONE operates in more than 50 countries and have 400,000 customers worldwide and around 900,000 escalators and elevators operating under the name of KONE. Lets do a competitive as well as a Macro Economic Analysis for KONE. Competitive Analysis: There are many smaller firms and companies in the Escalator and elevator market. But the four major companies are: KONE, Schindler, Otis and ThyssenKrupp Elevator. 1. Otis: Otis Elevators that is a subsidiary of United Technologies (UTC) is the worlds largest escalator and elevator supplier and corresponds to 1/5th sales to UTC. Otis is present in over 200 countries and mainly provides services for managing, installing and servicing elevators and escalators. This is popular for its energy efficient elevators, which consume 75% less power than conventional elevators. And although based in the US only 20% of its sales are from the US (Bergen and Peteraf, 2002). 2. Schinddler Elevator is second in terms of the number of sales and the volume of escalators and is just behind Otis in Elevators. It mainly focuses on low, mid and high-rise buildings. It has a strong presence in the United States and has provided installations in several of the government buildings including the White House, Pentagon etc.3. ThyssenKrupp Elevators has its presence throughout the world and operates in round 80 countries. Not only elevators but the company also deals in pl ant technology, marine technology, automotive, shipbuilding etc. As can be seen from the above analysis that the other 3 companies are having a good presence and a good hold on the market and thus KONE may face some difficulties in expanding its business more. Internal Analysis: Core Competencies and the key factors for KONEs success KONE has been successful because of some of the things, which it does better than others. Below are they: Eco-friendly systems production: KONE has always been at the top when it comes to being eco-friendly and providing Eco-friendly production. The company has won the Sustainable Supplier of the year award once for being less pollutive and more eco-friendly than others in the year 2013 in Dubai. By using eco-friendly ways and elevator designs KONE has reduced 70% power consumption and thus it bagged the price. Innovation: Innovation is another Core competency of KONE. One of the best discoveries it did was that it produced KONO Eco-disk that helped in removing the elevator rooms and now we see elevators, which do not require elevator rooms. And thus, this is also termed as KONE mono space. KONE Ultra rope has also been one of the recent developments of the company (David, 2005). It uses super ultra-light-weight technology, which is coated with high-friction coating. This new rope is reported to last twice than the conventional ropes, reduces the energy consumption by 15 % and the reduces the masses by 60% and it is expected that the Ultra Rope will be installed in high buildings up to 1000 meters soon. Giving Value to customers and the staff: KONE has always been known to give value to its customers and its staff. Most of the companies tend to give values to its customers but tend to ignore the staff while there are others which are more concerned about sales but do not give much importance to the staff or the customers. And this is the field where KONE tops the list. It values its customers and tries to provide them with the best of the services. It also focuses on its staff. Employee Engagement along with Customer satisfaction and customer experience has been an important part of KONEs competencies. Strategic Marketing Framework: The key market segments that are served by KONE are as follows: Residential Buildings: KONE elevators are in installed in residential homes and multi-towered buildings and flats etc. that are very helpful for the residents to reach to their floor easily and quickly. Also by providing the proper service and maintenance the lifetime of the elevators is increased. Medical buildings and facilities: In medical buildings such as hospitals you need hygienic and spacy elevators so that the hospital beds and wheelchairs can easily be transported through them and also hygiene is important so that the patients are safe from infections (Bang, Joshi and Singh, 2015). And KONE pretty well understands this, thus it provides spacy and hygienic elevators for hospitals and maintains the hygiene by providing regular service to the elevators. Public Transport and Airport: People flow can become a great problem in public transit places and Airports if the movement is not swift and safe and quick. Thus KONE provides quick and safe elevators and escalators to the public sector transit and also to public places such as the Airports. Hotels: Multi-storied hotels are common these days and thus the need for elevators is a a must in Hotels. Since no hotel would like its customers to take the pain of walking through the stairs. Thus KONE provides elevators for Hotels of all sizes that can carry the visitors luggage, the visitors and at some places even their cars. Retail Centers: Malls and retail centers also face high volume of people traffic and thus elevators and escalators are a necessity in such places. KONE provides elevators and escalators which are beautifully designed and at the same time fit well with the Malls or retail centers insides. Office Building: KONE also provides elevators for office buildings, buildings from low-rise to skyscrapers, buildings of the likes of WTC. And thus it helps in efficient People Flow inside the offices. Special Buildings: Special buildings such as cruise ships etc. require different types of elevators and escalators and also should consume less energy. KONE provides its products and services specialized for these special buildings etc. All of the above mentioned would have been possible because of the extensive steps taken by the company so as to stay ahead of its competitors. We will analyze each of them: Planning and Specification: KONE proper planning depending on the type of building, the expected people flow etc. and this gives them a good idea to start with. This is an important step in understanding the problem. Solution Design: It uses technology and tools such as CAD to design the specifications, which again provides them with almost accurate dimensions and results for the elevators and escalators. Project Management and Installation: KONE has an experienced project management team, which again is a plus point for the company (Gupta, Sahi and Chahal, 2013). Construction time use solutions: KONE uses its own technology to transport the escalators and elevators that again reduces the cost if it was to be done by some third party. Maintenance and Monitoring: KONEs 24/7 customer care helps the users to file a complaint at any time and KONE monitors and maintains the escalators and elevators installed by it. Thereby, giving value to the customers. Spare Parts: KONE also provides spare parts ad also imports parts from other which again helps in the expansion of the company. Modernization of services: KONE has been using latest technology, which has reduced their power consumption by 70%, which makes them one of the most eco-friendly companies in the world. Strategic Choice KONEs strategy should be to concentrate on the markets that are its main market areas. Looking at the image below we can see that China tops the list (highest new equipment sales market and provides 30% of the companys revenue) followed by US (10%) and France. And as seen from the chart above, the company should focus on New Equipment in its top performing countries such as China, US and France. KONE should try and re-strategize based on the fact that which countries provide them with maximum revenue and in which fields and then they should try and dominate the market of each of the countries (Weinstein, 2006). And this is a strategic direction in which it should proceed which can be seen from the number of new equipment sales which the company s generating in China. VII. Strategic Implementation: Digital Marketing Strategies To implement the Digital Marketing Strategies in an efficient ways, first of all KONE needs to ask themselves and answer a few questions that are as follows: Q1. Where are they as of now? Answer: Among the top four leading elevators and escalators business companies Q2: Where do they want to see themselves? Answer: Want to be at the top and the best EE Company worldwide. Q3: How to get there at the top? Answer: To get there, they need efficient digital and marketing campaign. Details about eh campaign, tactics followed etc. should also be mentioned along. The above can be achieved through the following: STRATEGY: KONEs strategy should be to provide the best of the services in the people flow areas mostly the urban areas. They should also be focused on being eco-friendly and state-of-the-art elevators and escalators. The company works to reach the strategic goals of providing the best of the services to its loyal customers. OBJECTIVE: The objective here is to produce KONE as the worlds best and the first choice for elevators and escalators throughout the world (Ramaseshan, Ishak and Rabbanee, 2013). And KONEs name should be at the top when talking about EE in any part of the world. GOAL: The main goal here will to increase the sales of KONE within the coming years. And these goals can be achieved by launching KONE CF campaign and KONE CD campaign that will help the company to achieve an EBIT rate of 16%. And both the strategies will help the people by providing them better facilities and people flow. It goes with the motto line of the company: dedicated to enhance people flow. SMART: We want to achieve the EBIT rate of 16% and thus we need to act smartly in order to achieve that within the next 1-2 years. Digital Marketing: As mentioned earlier about the KONE CF and the KONE CD strategies, we want to establish the company as the worlds CD (Compact Disk) and CF (compact flash) ensuring smooth people flow. Our main strategy should be to establish KONE in the minds of the people by 2020 through the KONE CD and KONE CF campaigns (Morris, 2009). As seen mostly the customers of KONE comprise of builders, architects, developers etc. and thus our campaign should be more focused on these people. And with time when we capture the minds of these people then general public wont be much farther from our reach. TACTICS: To go ahead with the digital marketing strategy and the KONE CF plan, it should go like this: KONE should install digital screens in its existing elevators installations giving information about KONE and its products. KONE should also install similar digital screens in strategic places such as public places, retails stores, malls etc. to increase awareness about KONE and its products. Design a Mobile APP: These days smartphones have become a necessity for everybody and thus KONE should develop a mobile app through which users can send information to KONE about their elevators and escalators and complaints through the app. Sensational Adverts: Specific worded lines for advertisements could be used on Televisions, Radio and newspapers etc. such as, Today you could be travelling in an elevator or on an escalator build by us. Who we are? We are the worlds best EE manufactures and service providers. Marketing on Social Networks: Internet has become a part and parcel of life these days for everyone, be it a teen or an old age person, everybody is connected to Internet these days. So advertising on the Internet is one of the best digital marketing strategies KONE could adopt. KONE can go for Google Ad words where they would be promoted by Google ads or can go for Facebook advertising, which again will boost their sales and awareness among people about KONE. Website: KONEs website should be monitored properly. When launching digital marketing people will certainly visit a companys website, and thus the company should provide all the necessary information on its website in an easy way and in a way in which the user can easily find information for which he/she is looking for. VIII. TOWS Matrix: External Opportunities 1. Exponential growth in Australia and Asia 2. RD centres in many countries External Threats 1. Less market share in US 2. Competition in most of the countries Internal Strengths 1. Values Employees 2. Vast Resources 3. Strong Acquisition Strategy SO (Maxi-Maxi) ST (Maxi-Mini) Internal Weaknesses 1. Reliance on European market WO (Mini-Maxi) WT (Mini-Mini) SO: Considering the SO, the company should expand the market and through its RD centers in different parts of the world, should develop products specifically for a particular market. ST: The Company should try to increase the work force in the companies in which it is lagging behind others. WO: The Company should try to overcome its reliance on European market and since it has RD centers in different countries thus it should develop country specific or region specific products to gain market share in those countries and areas. WT: As mentioned earlier the companies focus on the emerging markets such as China and India to overcome its reliance and increase manpower and design country and region specific products for particular countries and regions. References Ahlfeldt, R. and Barbosa, S. (n.d.). Strategic Alliances: An Analysis about Internal Limitations and Essentially External Limitations under Institutional Theory Point of View.SSRN Journal. ALBORS-GARRIGOS, J. and BARRERA, R. (2011). IMPACT OF PUBLIC FUNDING ON A FIRM'S INNOVATION PERFORMANCE: ANALYSIS OF INTERNAL AND EXTERNAL MODERATING FACTORS.International Journal of Innovation Management, 15(06), pp.1297-1322. Bang, V., Joshi, S. and Singh, M. (2015). Marketing strategy in emerging markets: a conceptual framework.Journal of Strategic Marketing, pp.1-14. Bergen, M. and Peteraf, M. (2002). Competitor identification and competitor analysis: a broad-based managerial approach.Manage. Decis. Econ., 23(4-5), pp.157-169. David, F. (2005).Strategic management. Upper Saddle River, N.J.: Pearson Prentice Hall. Feldmann, A. and Olhager, J. (2008). Internal and external suppliers in manufacturing networksAn empirical analysis.Operations Management Research, 1(2), pp.141-149. Fine, L. (2009).The SWOT analysis. [S.l.]: Kick It. Gupta, M., Sahi, G. and Chahal, H. (2013). Improving market orientation: the theory of constraints-based framework.Journal of Strategic Marketing, 21(4), pp.305-322. KONE Corporation, (2014).KONE. [online] Available at: https://www.kone.com/en/ [Accessed 19 Mar. 2015]. KONE Distributors, (2014).Lifecycle analysis of KONE products. [online] Available at: https://kosovo.kone.com/environment/solutions/lifecycle-analysis/ [Accessed 19 Mar. 2015]. Krishnamurthy, B. (n.d.). Five Forces Model: Analysis from an Emerging Economy.SSRN Journal. Morris, N. (2009). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation.J Direct Data Digit Mark Pract, 10(4), pp.384-387. Proctor, T. (2000). Strategic marketing management for health management: cross impact matrix and TOWS.Jnl of Management in Medicine, 14(1), pp.47-56. Ramaseshan, B., Ishak, A. and Rabbanee, F. (2013). The role of marketing managers' commitment and involvement in marketing strategy implementation.Journal of Strategic Marketing, 21(6), pp.465-483. Ring, A. and Teichmann, K. (2011). Competitor Detection: An Investigation of Consumers' Perceived Similarity.Tourism Analysis, 16(4), pp.405-418. Segarra-Ciprs, M., Roca-Puig, V. and Bou-Llusar, J. (2013). External knowledge acquisition and innovation output: an analysis of the moderating effect of internal knowledge transfer.Knowl Manage Res Pract, 12(2), pp.203-214. Weinstein, A. (2006). A strategic framework for defining and segmenting markets.Journal of Strategic Marketing, 14(2), pp.115-127. Williams, K. (2009).Strategic management. New York, N.Y: DK Pub.
Effects of Non-Verbal Communication in Train
Question: Discuss about the Effects of Non-Verbal Communication in Train. Answer: Introduction Non-verbal communication is the method of expressing the thoughts through facial expression, voice modulation, different body languages, and gestures (Seitz et al. 2016). These non-verbal signals are generally providing the different signals and extra information. According to Durrant (2017), non-verbal communication message is more effective in conveying the messages. It is sometimes can considered as the physical attribute of the communicator and as the method of engaging other people by conveying the necessary messages. The study will thus explore the effectiveness of the non-verbal communication in train or the railways. The clear description and the analysis of the events would be preferable for the study to clarify the effectiveness of the non-verbal communication. Description It is necessary to keep the concentration on the consequence-based events that will inform about the necessary implications undertaken by the individuals during the non-verbal communication process (Read et al. 2016). When someone is travelling by a train, some of the nonverbal signs are important to understand. The effectiveness of such non-verbal communication in trains can be well explained through an incident. I communicated with a person who regularly travels by train. I gained some of the insightful knowledge regarding the different types of non-verbal communications that are communicated in the railway transports. I came across one incident that a person explained to me. He mentioned that someone asked him to guide the proper station from where he can get the right train to his destination. For not being a regular passenger, the person was quite nervous about the right track since he had to get the right train to his destination. However, the person helped the passenger by inf orming about some of the railway signs that indicates the way to the right platform and the time of train departure. The person is well aware of the non-verbal signs that can lead another passenger in a right direction. Therefore, he could guide the passenger right platform and right time of his departure. Analysis of the Events This particular section of the study will discuss the consequences by analyzing the events occurred with the person. It was noticed that the person guided other passenger to catch the right train at the right platform. The signs of the time indicate the departure time. The western and eastern railway platforms were also put by showing some symbols. The regular passengers in the railway station can recognize such signs quite easily. However, it is sometimes becomes difficult for a non-regular passenger to understand the right direction by observing such symbols (Barmaki and Hughes 2015). In such cases, the involvements of some of the non-verbal communication process are necessary. In the railway station or in trains, some of the different types of non-verbal communication exist (Kong et al. 2015). The further section of the study will recognize these different types of the non-verbal communication visible in trains or railway services. Different Types of Non-verbal Communication in Train In trains, the proxemics communication is used as the non-verbal medium. Proxemics is the study of knowing the influences of distance and space on communication purposes (Naim et al. 2015). People are always concerned about showing the similar metaphors to understand the scope of communication. For example, when a train is coming during the rush hours, people wait for the train with some eagerness in their eyes. It shows how people are eager to catch the train. On the other hand, it is noted the ringing bells or siren make people aware that the train is coming. Therefore, people can identify it by listening to the bells. It is also one kind of non-verbal communication that is used in train. In the railway station, some of the symbols indicate the eastern, northern, southern, and western zones. It directs the passengers in the right way that will lead them towards their proper destination. It is necessary to learn the signs at the initial stage. In some of the time, people are in rush and they need to get into the right station. In such times, these signs are necessary to understand the exact zone from where they can take the train. Furthermore, it is seen that there is the signal in the train lines (Chen et al. 2014). These lights inform the passengers and passer by other vehicles whether the train is coming in the platform or not. If the signal is red for other vehicles, it indicates that the train is coming in the platform and the transports need to wait until the train arrives. Similarly, the passengers can recognize when the train is entering the platform. According to McCleery et al. (2015), gestures and actions are the major components of the non-verbal communication process. Recognition of some of the signs and action helps in understanding the exact communication. Reviewing the events, it can also be determined that the person who is a regular passenger could clearly understand the actual direction of the other person since he is quite aware of such symbols due to which he could guide the other person quite easily. He even recognized the body language of the other person who was quite tensed in fear of missing his train. Hence, understanding the non-verbal communication is essential in trains or in the railway stations. Conclusion The non-verbal communication presents the feelings of the individuals without using verbal words. In the train or in the railway station, these non-verbal communications are much essential. In order to indicate the right track or zone to the passengers, the railway service uses some of the specific symbols. These symbols indicate the direction of the train. The signal lights and the flags are indicating whether the train is arriving at the station. The passengers need to derive the ideas regarding these symbols that can be helpful for them to understand in which direction they should go to catch the train. Moreover, understanding the body languages or facial expression is also necessary for helping the other passengers who are unaware of these symbols and signals. References Barmaki, R. and Hughes, C.E., 2015, November. Providing real-time feedback for student teachers in a virtual rehearsal environment. InProceedings of the 2015 ACM on International Conference on Multimodal Interaction(pp. 531-537). ACM. Chen, L., Feng, G., Joe, J., Leong, C.W., Kitchen, C. and Lee, C.M., 2014, November. Towards automated assessment of public speaking skills using multimodal cues. InProceedings of the 16th International Conference on Multimodal Interaction(pp. 200-203). ACM. Durrant, C., 2017. The Framing of Choirs and Their Conductors.The Oxford Handbook of Choral Pedagogy, p.221. Kong, A.P.H., Law, S.P., Kwan, C.C.Y., Lai, C. and Lam, V., 2015. A coding system with independent annotations of gesture forms and functions during verbal communication: Development of a Database of Speech and GEsture (DoSaGE).Journal of nonverbal behavior,39(1), pp.93-111. McCleery, J.P., Elliott, N.A., Sampanis, D.S. and Stefanidou, C.A., 2015. Motor development and motor resonance difficulties in autism: relevance to early intervention for language and communication skills.Autism: The Movement Perspective,39. Naim, I., Tanveer, M.I., Gildea, D. and Hoque, M.E., 2015, May. Automated prediction and analysis of job interview performance: The role of what you say and how you say it. InAutomatic Face and Gesture Recognition (FG), 2015 11th IEEE International Conference and Workshops on(Vol. 1, pp. 1-6). IEEE. Read, G.J., Salmon, P.M., Lenn, M.G. and Stanton, N.A., 2016. Walking the line: understanding pedestrian behaviour and risk at rail level crossings with cognitive work analysis.Applied ergonomics,53, pp.209-227. Seitz, M.J., Seer, S., Klettner, S., Handel, O. and Kster, G., 2016. How Do We Wait? Fundamentals, Characteristics, and Modelling Implications. InTraffic and Granular Flow'15(pp. 217-224). Springer International Publishing.
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